Using Expired Domains to Build a Link-Building Network
One of the most important factors in a website’s SEO rankings is its backlink profile. For that reason, search engine optimizers have embraced the practice of building Private Blog Networks (PBNs)—networks of websites that link to a primary website, known as the “money site” in the industry.
The problem is that building a pbn domains requires a large investment of time, money, and specialized SEO knowledge. It also comes with the risk of attracting unwanted Google penalties.
Thankfully, there’s an alternative: purchasing expired domains. Using this method, marketers can build a highly valuable network of PBNs that is much cheaper than constructing a new one from scratch.
But finding a good expired domain to use in a PBN takes skill and time. The quality of a domain is determined by many factors, including its prior backlinks, topical relevance, and age. In addition to these metrics, it’s vital to find a domain that is easy to manage and maintain.
Demystifying PBN Links: How to Purchase High-Quality Backlinks Safely
For this reason, most PBNs are built on expired domains—those that have already expired and were previously used for other websites. The advantage of expired domains is that they can have a baseline level of authority and can be used to create a link-building network quickly, without having to wait for months while new websites establish their own authority in the eyes of Google.
Once a marketer has a collection of PBN domains, the next step is to set them up as individual websites. This process involves establishing hosting, installing WordPress or another CMS, and adding content. Care is taken to ensure that each website in the network has a unique identity and doesn’t leave any open footprints connecting it to other sites in the network. This is done to avoid getting penalized by Google for creating a shady link network.